Leandro Sant'Ana
Founder · Director of Technology and DevelopmentLeads technology and development of PokerWeb's systems.
Our story
Built by people who live the operation
Founded by Leandro Sant'Ana, alongside Luciano Sant'Ana, PokerWeb developed the first Brazilian system built for the real operation of live poker, automating what used to be done on spreadsheets and paper.
At a decisive moment in our journey, Real Poker, the company of Gabriel Castro, took over PokerWeb's sales. Gabriel came on as a partner, and that period boosted sales and brought the system to many more clubs and events.
Today we are a complete ecosystem: a system for home games, clubs and events, apps for directors, dealers and staff, the player app (GameID), payments with PWPay and the club's data working for it with Dashboard, CRM and Smart Connection.
10 yearsin the live poker market
+200clubs in Brazil
+290clubs in Japan
+10countries
+60on-site onboardings
+25events in the country
Timeline
From an idea in 2015 to hundreds of clubs in Brazil and Japan
-
2015
The idea
- System development begins
- First sales plan
-
2016
Plan and validation
- 2 customers in January
- 18 customers in July
- 23 customers in December
-
2017
Positioning
- Market credibility and trust
- Launch of PokerWeb Events
- More sales
-
2018
Evolution
- The country's best clubs run on PokerWeb
- Proven management model
- A reference in the industry
-
2019
More evolution
- 70 clubs
- Home Game launch
- Action Clock launch
-
2020
Development
- A year of acceleration
- Test new products
- Learn from what didn't work
-
2021
More development
- 90 clubs
- GameID development begins
- Launch of the dealer app
- What's new in the system
-
2022
Expansion
- Arrival in Japan
- 100 clubs
- GameID launch
-
2024
Redesign
- 110 clubs in Brazil and over 200 in Japan
- GameID, apps and system redesigned
- The idea for PWPay is born
- Occasional Cash Game system
-
2025
Onboardings
- 130 clubs in Brazil and 245 in Japan
- GameID and apps rolled out in clubs
- PWPay rolled out
- Bubble insurance created
- New tools in the system
-
2026
Data and intelligence
- Over 200 clubs in Brazil and 290 in Japan
- Present in more than 10 countries
- Dashboard and CRM: the club sees who stopped coming and brings them back
- Smart Connection: the club talks to AI
What we do
A complete management environment for live poker
Our focus is simple: cut manual work, increase accuracy and raise the bar for live poker.
PokerWeb Home Game
A simple system to organize your home game and help it grow.
PokerWeb Clubs
A complete system for the day-to-day operation of poker clubs.
PokerWeb Events
Platform for poker events and major series.
App PokerWeb
For chip runners, tournament directors, dealers, waiters and floors.
GameID
The official player app.
PWPay
Pix payments integrated into the system, instantly.
AI assistant
Smart Connection: ask the AI and the answer comes from your club's data.
Mission, vision and values
What drives us
Mission
Raise the standard of poker worldwide by putting an efficient, reliable management model in place that creates a positive impact on the whole community.
Vision
Earn international recognition and build a strategic presence on all 5 continents.
Winning attitudes
Loyalty, commitment, engagement, teamwork, empathy and respect.
Resilience
Persistence, adaptability and a positive mindset to turn challenges into growth.
Ownership mindset
Ownership of results, care for the details and commitment to the client.
Innovative mindset
Anticipate change, test ideas and build tomorrow's solutions today.
Continuous improvement
Pursuit of excellence, constant learning and openness to feedback.
Processes + People = Results
Who we are
The people behind PokerWeb
A technology company built by people who live live poker, with the client at the center of everything.
Luciano Sant'Ana
Co-founder · Sales directorLeads sales and onboarding at clubs and events.
Gabriel Castro
Partner · StrategyLeads PokerWeb's strategy and growth.
Why PokerWeb
We don't just hand you a system and leave you on your own
Human support
Real people on the other end. You talk to people who know the system and know poker.
No lock-in, no cancellation fee
We don't hold on to customers with contracts. We keep them by how well their operation runs.
Unscripted demo
Ask anything and we'll show you in the system, right away.
Data security
Each club has its own database, and we're constantly investing to keep information protected.
10 years in the market
A decade running live poker. The system has already been through the problems your club has yet to face.
A pioneer in live poker
The first system built for poker clubs, from Brazil to the world.
On-site training
Over 60 onboardings done on-site at clubs, with staff trained in the real operation.
Close support
After go-live we stay with you, watching the numbers and fine-tuning the operation.
Management consulting
Know-how from people who have seen hundreds of clubs: tournament structure, rake, ranking, retention.
Built for the club's pain points
A cashier that balances, player credit under control, fast registration lines. Every screen solves a real problem.
Constant evolution
The system improves based on what operators ask for. When we announce it, it's already in your system.
From home game to major event
The same platform handles the Friday game with friends and series and tours with several days of tournaments.